OVERVIEW
WHAT: An extention of the Fredericksburg brand for a hero campaign made to house cross cultural design assets spanning multi-media outlets.
WHY: To captue moments of love and authenticity while still remaining true to Fredericksburg’s heritage and roots.
All work was made in collaboration with the entirety of the design team.
DIGITAL BANNER ADS
Designed for zipcode targeted ad placements
A call to the towns plentiful harvest of peaches known across texas.
A call to the towns plentiful harvest of peaches known across texas.
Made With Photoshop
POLE BANNERS
For display on light poles in downtown Fredericksburg
Designed with two of the towns core pillars: Peaches and Music
Designed with two of the towns core pillars: Peaches and Music
Made With Photoshop
WHAT DIDNT MAKE THE CUT...
A print collateral piece mailed to
prospective visitors.
Filled with resources and historical
information regarding the town, it’s
made to be both informative and engaging.
Something people will want to hold onto
and look at again and again.
prospective visitors.
Filled with resources and historical
information regarding the town, it’s
made to be both informative and engaging.
Something people will want to hold onto
and look at again and again.
Made with InDesign, Illustrator,
and Photoshop.