RESEARCH
WHO: Amsterdam, Netherlands.
WHAT: A branding system created for the city of Amsterdam. With research into the local scene and tourist attractions, this system brings light to all of the beautiful aspects of the city.
WHY: To boost the city’s economy through tourism by calling attention to the vibrancy and iconography of
the city.
Amsterdam celebrates the tradition of openness, creativity, and progress.
Through a deep understanding of our heritage, we invite visitors to discover the treasures of Amsterdam’s canals, museums, and neighborhoods.